Week 18

  1.      How can using the Change Kaleidoscope and Force-field analysis help an organization to deliver its intended strategy?

•         There are different tools which help to deliver its intended strategy. Among them change kaleidoscope and force-field analysis are the two important widely known tools which facilitates to recognize the change within the organization. The positive features of these tools help to assist the change within an organization whereas negative features resist the change.

•          Both change kaleidoscope and force-field analysis which helps the organization to deliver the intended strategy is described below:

Change Kaleidoscope: In 2002, Hope Hailey and Balogun developed change kaleidoscope to find out the various aspect and implementation option at the time of changes take place in an organization. Nowadays different organization as well as industry used change kaleidoscope strategy to assist the change. In simple term, this tool consists of eight factors which help organization to assist the change by getting the familiar to change management and to identify the complexity and risk associated with change. Many researchers suggest that change kaleidoscope is the best when the change is transitional.

The eight elements which consist on change kaleidoscope are as enlisted through the diagram:

Force-field analysis: In 1940, Kurt Lewin developed Force-field analysis which facilitates an initial view of changed troubles that need to be handled, by recognize forces for and against change found on the understanding of the situation of change – together with the existing culture. It permits some key questions to be inquired:

•         What needs to developed or introduced to assist change?

•         Which part of the present situation might assist change in the preferred direction, and how might this be reinforced?

•         Which part of the present situation would resist change, and how this can be overcome?

      Different element for and against the change are as given below:

For example : Product want to extend its brand into cerel market

2. Add your change kaleidoscope diagram for Hewlett Packard to your Learning Journal?

•    The kaleidoscope table and diagram for Hewlett Packard to are as enlisted below:

 References

1. Johnson, Whittington and Scholes (2011) Exploring Strategy, 9th Edition, Pearson Education, Chapter 14

2. J. Balogun and V. Hope Hailey, Exploring Strategic Change, 3rd edition, Prentice Hall, 2009 

3. http://www.learnmarketing.net/forcefieldanalysis.jpg accessed in march 29th 2013.

4. http://www.marketinginsight.ch/wpcontent/uploads/2011/09/Change_Kaleidoskop.jpg accessed in march 29th 2013